LOEFAH DISKO REKAH

The existing artwork for Loefah's music is simplistic and minimal, it fits a stencil that every other song on the label holds, it is not unique to the song at all. 

This music is the kind of thing you listen to once, weather its being played at a DJ set or once on soundcloud, the music is not physical. 

I looked into the best selling records album artworks and have realised that that in order to stand the test of time the artwork needs to be bold and stand out from the crowd. The artwork needs to draw the viewer in through a strong aesthetic.