COP3 PRACTICAL

With my essay question being 'Do Graphic Designers have a responsibility in the industry regarding 'Green Design' i had to create some sort of green design for the practical. This topic was too broad i needed to refine this to a specific type of graphic design. So i decided to do some research. 

I looked into the Body Shop and Lush Cosmetics as examples of good green brands.

The Body Shop's branding uses natural colours relating to the ingredients of the cosmetics that are always based from natural ingredients. Their containers are also always recyclable in one way or another if that is the container being used for a secondary purpose by the customer or just by a recycling plant. 

Lush Cosmetics brand themselves on on being cruelty free and using natural ingredients. Their branding has a handmade look with minimal colours. The containers are designed to be reused or recycled. 

On the other side of the spectrum i looked at cheap cosmetic brands like Rimmel and MaxFactor, these companies work to particular fashion which come and go. Their products are encased in lots of plastic and other materials which cannot or don't get recycled, the products are usually used for a few months and then just thrown away. The products are also often tested on animals and cause harm in other ways other than just the environment. 

Other brands that use green branding include:

Whole Foods Market- A supermarket stocking only organic naturally sourced products the products also use as minimal packaging as possible especially the fresh produce. They also have a salad bar where the containers are made from a pulpy cardboard that biodegrades very easily.

H&M Conscious Collection- H&M have a collection that uses sustainable eco friendly materials 

Ecover- Eco friendly cleaning products based the brand fully around that fact and they have been going since the 1980's 

Timberland-  Timberland use recycled plastic bottles, sustainably sourced cotton, and renewable energy to make their shoes. they have also planted 10 million trees. 

Patagonia- The brand prides itself on using sustainable materials and even though the clothes are expensive the are made to last and Patagonia even offer a free repair service so purchases can be kept for years and years.