FURTHER RESEARCH

The big Book of Green Design- Suzanna Stephens
this book has an introduction by Eric Benson and then continues on to showing examples of green designs of different measures all of which i found extremely boring and not as design forward as i was hoping they would be. Although the designs weren't useful to me, i found the introduction much more beneficial and i got some good quotes highlighting the importance of green design. 

"Simply defined, the practice of green design conserves natural resources, reduces energy consumption, cuts solid waste, and minimises the ecological footprint of a project. Green design is a better way of creating. By itself, it cannot solve the environmental issues facing our civilisation but it is an effective first step towards changing habits, behaviours, and the means with which we imagine ourselves and the economy."

"Historically, artefacts that are beautiful and satisfy the clients criteria have been deemed 'good graphic design.' But it has become painfully clear that the standards defining good design must be updated."

The Green Design and Print Production Handbook- Adrian Bullock
The book has very useful sections on different parts of green design such as; Global context, Environmental concerns, getting an eco-freindly workflow, ensuring you buy green raw materials, green practices, transport and travel and the future. I like the fact that this book discusses in depth the motivations for going green

"Becoming environmentally aware, and doing environmentally friendly things is a gradual process, and it doesn't happen overnight. You don't have to do everything at once, and not all your products necessarily lend themselves to being printed on recycled paper, in small quantities, in far flung corners corners of the globe. Starting with a few titles, and going from there is a good start; and, at least, it is a step in the right direction." 


Why should you care?
"Every day we are confronted by evidence, in the press and in our working lives, that there is an increasing pressure on the worlds natural resources; this pressure on resources comes from population increases and high levels of consumption."

-Population growth 
-Deforestation
-Biodiversity loss
-Climate Change
-Water shortages
-Forestry
-Carbon

Consumer Society- Barry Smart

"The identification of consumer activity, the pursuit and purchase of comodities and services as constituting and virtual duty, as embodying a 'moral doctrine', as articulated with 'freedom, power, and happiness', and as signifying 'the good life', is integral to the political economy of a form of life that requires a continual cultivation of new markets and a parallel perpetual (re)generation of consumer demand. The several 'meanings' Distinguished are the inextricably inter-connected moral, social, economic, and political dimentions of consumer culture, of consumerism as a way of life that has become global, 'natural', quite simply the way the world is though to be and cannot be imagined otherwise." p7

"Commercial corporations following an economic logic of market expansion and market creation, extending their operations to become transnational enterprises producing and/or promoting global brands, have contributed significantly to the global diffusion of consumerism, as have the growing number of advertising agencies, marketing organisations, and communications media that have become the creators and bearers of commodity sign values and promoters of brand identities" p8

"Global brands have successfully penetrated local cultures and enticed people around the world to consume this or that commodity by generating persuasive and appealing promotional lines and marketing messages..." p8

"Population growth, increasing industrialisation, and rising manufacturing productivity in the course of the nineteenth century, along with enhanced mobility associated with developments in transportation, and enhanced mobility associated with developments in transportation, and rapid urbanisation that transformed many market towns into developing cosmopolitan cities, provided the context for the emergence cities, provided the context for the of a distinctive consumer culture. " p16

"The circumstances in which consumers now exercise their choices include a range of concerns expressed about the potentially damaging impact of consumerism on individuals and communities, as well as worries about the environmental sustainability of an increasingly materialistic way of life wich has been producing increasing quantities of waste, rapidly depleting scarce resources, and contributing significantly to global climate change." p34