For the practical element of the module i am following on from my research into sustainable design. I have been looking into greenwashing and how companies manipulate people into thinking that their products are sustainable in some way. I want to create a product that appears to be sustainable using the methods i have examined such as using certain colours and language, but is actually not that sustainable and uses unnecessary packaging methods.
I had a crit of our ideas so far and i presented to the group my current idea to create this unsustainable packaging. After talking in depth about my research and the idea, the feedback i received was that i should scrap the packaging idea as the fact that its unsustainable goes against the whole ideas and ethics behind sustainability. they said i should find another way to address this issue without going against its core values. We started talking about my research into zero packaging products. And they decided that instead of creating a product i should create the branding for a zero packaging shop.
I have rewritten the brief to fit my new idea as the last one was specifically for a sustainable product not a brand.
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