This campaign features a humorous picture of a man mid sneeze, it is quite disgusting to look at due to the spray coming from the sneeze, but it is trying to highlight how the virus spreads and why people need to address the issue. It is successful at making people think about the issue and the striking image along with the slogan 'Catch it. Bin it. Kill it.' The poster uses a big image to address the issue as well as a powerful paragraph stating the facts of how your virus can spread and how to stop it. and also places you can find out more information.
This campaign is successful because it gives out information that people otherwise didn't know about the risks about germs and how long they can last. It also helps to increase skills in order to prevent these germs spreading.
NHS Skin Cancer Campaign
This campaign is successful in raising awareness about skin cancer as it tackles the belief by so many young girls that they need to have a tan to look good and it increases the knowledge of the risks. It also changes motivations and attitudes of these young girls and it will make them think differently about using sun beds in the future by showing the damage it can do to the skin. The ad also tries to change the social norms and help people to take a step back from using sunbeds.
NHS Drinking Campaign
This campaign uses facts about drinking that people may not know and will try and change the public opinion on drinking. By focussing on weight it will also change the motivations of people to stop drinking which will get more people involved.
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