Coca Cola brought out a lower calorie brand of the drink with green branding. It seems the company think that making the label green will automatically make it more sellable to the consumer.
Huggies Nappies
The whole aesthetic of this packaging makes people believe they are buying an eco friendly product. From the green colour and green trees and grass in the background, to using words like organic and claiming to contain natural ingredients like aloe and vitamin E. Huggies nappies class themselves as natural and claim to use natural sources but this hides the fact that it is a product that is used once and then thrown away as landfill, they cannot be recycled. Yet again they make the packaging green to make people automatically think of them as green sitting a smiling baby on green grass with green trees in the background.
Aquafina Water
Aquafina claim that their bottles are eco friendly because they use 50% less plastic, but this covers the fact that they are using unnecessary plastic when water can be contained in a reusable container. Also the energy required to make these plastic bottles and transport them around the world is very unsustainable so they do not have the right to class themselves as eco.
FIJI Water
Fiji water brands itself around a natural picture of beautiful flowers and leaves and blue sky and water. This disguises the fact that it takes 450 years for a plastic bottle to break down. It calls itself Fiji water but 47% of Fijians don't have access to clean drinking water. This is enhances as the bottles a shipped all around the world making their carbon emissions even higher.
McDonald's
In order to rebrand itself in a better less greedy, McDonald's changed its iconic colours from red and yellow to green. This symbolises their new eco friendly sustainable intensions. They have brought in sustainable coffee and soya aswell as advertising the fact that they use locally sourced meat from small scale farmers.
General Motors
In the 1980's General motors released a line of cars called Geo and claimed they would plant a tree for every sale. The good from one tree will never cover the destruction the carbon emissions from cars will do.
Green Label Paper Plates
Paper plates are an unsustainable product, when food could just be put onto a reusable plate instead of one that is just going to be thrown away after one use. This packaging states that 'made fro 100% paper, a renewable natural resource basically phrasing that they are chopping down trees in a nice way.
Innocent Smoothies
Innocent smoothies pride themselves on being sustainable but got criticism after it was found out that their fruit was actually transported hundreds of miles by lorries across the continent into Britain. The tropical fruit comes all the way from South America. They have since changed the information about transportation on their website saying the try and import their fruit the best way they can with the east carbon emissions.
7UP
This campaign is very misunderstanding showing a can growing on a tree. saying that 7up is now 100% natural when what it means is only the flavours are natural and the product actually contains ingredients that are bad for the environment and your body such as high fructose corn syrup. Also, giving the impression that aluminium can grow on a tree like fruit is also another greenwashing promise that is just downright ridiculous.
VW states that their diesel cars are clean diesel this is completely impossible, diesel is diesel no matter how efficiently the car runs it is still polluting unless it is electric or something. This campaign came after the company was scrutinised because of an emissions scandal. They obviously created this campaign to draw back in lost customers. The advert does not mean the actual diesel is clean it means the car uses it efficiantly but it misleading to the consumer.
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