CRIT FEEDBACK

I presented my work in a peer led crit this week in order to gain some feedback on my work so far and how i am going to move forward. I presented my research so far and my initial logo ideas to see what they thought. some of the people in my group were also doing projects surrounding sustainability so it was interesting to hear their viewpoints on my ideas.

-The idea to use outlines type to save on ink was very popular and they think i should continue with this. 

-They think maybe a jar could be made from the letter A to add some depth to the logo.

-I had questions regarding how simplistic my idea was and they said a good way to overcome this would be to mockup the idea in as many formats as possible in order to show how the branding will be used in all of these avenues. 

- They also said it would be really beneficial to go and talk to the shop to get some feedback on the idea and see if there was anything they would suggest

- They also suggested going to talk to customers and why they shop in zero packaging shops and what they like about it, also the opposed side, why people don't want to shop in these places.