The loyalty card designs started off using circles where the stamps could be placed, but i soon realised that circles didn't fit into the rectangular shape of my design. so i started experimenting with squares. These fitted much better as it allowed me to follow a grid throughout I decided to follow the typography of the Logo through the design to keep in the theme. It also became clear after some feedback that i should not use any fill text in order to use the least ink possible. The typeface was Kenyan Coffee which is a bold sans-serif font that is fun and playful to draw customers in.
Finished product
The final outcomes were printed on recycled card using as minimal ink as possible. The shape was a long ting rectangle that look and feel nice. The cards don't shout about the fact that they have eco intensions.
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