LUSH

LUSH cosmetics started out as just one shop in Poole, England, in 1995. They sell all sorts of natural cosmetics and fight to stop animal testing. In recent years, lush have started a campaign to reduce their packaging. They encourage their customers to bring their own wraps and containers to put products in. In tern they are reducing their waste. They also have a nice neutral sans-serif font that allows them to use bright imagery of any colour and it will always match the logo.