Ecover produce ecologically sound cleaning products made from plant-based and mineral ingredients. Their branding is based around their eco morals but they don't flaunt it in their branding. Although you can tell that the company is green it is not over the top like some brands. They use bright colours to draw the customers attention in and use bold colourful typography to appear friendly. The company was set up in 1980 in Belgium. The company is a successful global brand even though it has a business model based around sustainability thus proving it is possible for other companies to do the same and survive.
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