I then started to play around with composition and layout of the words. I realised that the more basic layouts were most effective. And sans serif added too much personality into the logo when i wanted something more minimal and fresh.
The serif fonts are too formal and don't fit with the low price-point of the shop. The typography should be plain and simple but still fun.
I played around with a few designs to see how they look on labels and bags. I wasn't really happy with any of them as they didn't really stand out as a way to promote the company due to the ones that used the least ink were barely visible.
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