INITIAL ESSAY PLAN

Do Graphic Designers have a responsibility in the industry concerning Social Design? - 5000 Words

1-Introduction- social issues -politics -health -sustainability 

Why is green design Important?

• saving the environment, greenhouse gasses, water, raw materials, landfill, oceans, sea level rising, 
• being ethical
• ways to be sustainable (Multipurpose, reuse, Recycle, green materials)
• design for society byNigel Whitely quotes 
• -green design handbook

500 words 

2-Social graphic design campaigns and how and why they have worked effectively

• political-Obama hope election campaign
• health-NHS public health campaigns
• swine flu motivation, incentive, action 
• green-Iceland advert palm oil- why has it been banned/ worked 
• analyse how the campaigns use audience, information

1000 words

3-Greenwashing 

• examples of greenwashing coca (cola life, McDonalds, Fiji water, Huggies nappies, BP)
• argument that greenwashing gets publicity (branding strategies)
• Does Graphic design boost awareness of greenwash?

500 words

4-Semiotics-graphic design hierarchy of signs and symbols 

-how do these adverts make people engage using semiotics 

-buzzwords such as green and natural

-colours use of green and brown

-triangulate semiotics idea with the social campaigns and greenwashing ideas

1000 words

5-Graphic Designers recognise they have a responsibility to create good design

• Positive (social change, power, work is more than just to look nice
• Negative (pressure to create work when its hard enough to get work anyway, the big bad clients pay good)
• quotes from citizen designer

500 words

6-Consumerism- Client dictated design 

-consumerism leads to greed its about the money not what is being put out there 

sometimes designers cant have their say 

-capitalist practices quotes problems

-consumer effect on the environment 

500 words

7-Move away from this and new wave green design

• minimalism movement
• zero packaging 
• obscelcence for brands, need to have a market for graphic design, no packaging would make this industry shrink
• manipulative design made to look sustainable- water bottles and coffee cups

500 words

8-Conclusion- triangulate the ideas discussed

500 words