Development on the logo lead me to trying out putting in a jar instead of the A. I started off this experimentation by simply taking the A and turning it around, this creating a simplistic jar shape but i received feedback that it wasn't very realistic to the shape of a jar. Also the designs where i had included the contents of the jar were too distracting from the typography. From this I drew out some designs of different shape jars in order to try out a few different shapes to see what looked best. The original A, along with the other typography, is long and thin so the jar shape needs to be like this as well. The finished jar shape should look good outlines or fill to fit the digital and analogue components.
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